Shlok Srivastava aka Tech Burner and Neel Gogia explored the challenges of finding and retaining the right content creators and audience, amassing a substantial number of content creators. Neel Gogia’s approach transcends the content creation and brand marketing, it revolves around creating a movement.
Currently, content creators influencing social media prowess, in the same way, as the dynamic fusion of entrepreneurship and creative prowess plays an important role in brand marketing. Neel Gogia the founder of IPLIX Media and Shlok Srivastava aka renowned tech YouTuber have emerged as influential leaders shaping entrepreneurship in India.
Neel Gogia founded IPLIX Media in 2019, as an important approach to influencer marketing and brand promotion in India. Their entrepreneurial journey began when Shlok Srivastava partnered with Neel Gogia in 2022. They together founded the Layers Skin brand.
The entrepreneur duo has a great impact on connecting major brands with social media influencers. Recounting their old collaboration, Neel emphasized the need to convince brands to experiment with content that resonates with the Gen-Z audience.
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Both Neel Gogia and Shlok Srivastava emphasized the emotional connection ingrained in the Indian audience. Neel, recalling their initial collaboration with brands.
Neel Gogia praises Shlok Srivastava’s commitment to genuine content over monetary gains. Their collaboration influenced mutual admiration showcasing authenticity and commitment to revolutionizing the entrepreneur landscape.